PINK is one of those colours that clearly influences our behaviour

Qualities associated with PINK...
sensitive, tender, youthful, artificial, unreal, eccentric, sweet, vulnerable & pleasurable
often perceived as unpleasant, even embarrassing
appealing and enjoyable
but quite simply the idea of beauty

Freud... ' our behavior is ruled not by reason but by emotion'
PINK is more closely associated with emotions than any other colour. It appears to be a colour that addresses us with such intensity that is poses a genuine challenge to our emotions.
If this is true, then PINK is one of those colours that clearly influences our behavior.

PINK addresses our senses more than other colours - through taste, touch, smell.

Social attitudes towards PINK run extreme. People know where PINK belongs and where it doesn't. Genders respond differently to PINK


PINK is fleeting, alluding to our earthbound existence and mortality.


PINK embodies suspense, longing, promise, and the hope of fulfillment. It represents the spiritual and emotion realm of love. PINK is erotic.


PINK has long been a colour that demonstrates difference


Through rose tinted glasses the world seems more pleasant

PINK is the colour of fantastic

PINK is simply too beautiful to be true

This colour which is so closely connected to feeling, is uncanny. Its radiance undermines the barriers of reason.  PINK is subversive and revealing

The ambivalence of the colour pink results from the desire to establish harmony between the contradictory factors of social norms and personal feelings

PINK - Barbara Namitz